CURRICULUM VITAE/RESUME OF

SCHANELLE DENTON

PH: 0447591784

E: Schanelle.Denton@gmail.com

Employment History - Australia 2012-current

Company : Amplifier Agency, Sydney

Role : Business Development Manager

Period : September 2015 – Current

Role Description: Responsible for creating new business and awareness of digital marketing solutions offered including:

- Mobile and Emerging Technologies Research

- Digital strategy

- Building sales solutions for these products and sales consultancy.

- Campaign sales solutions: From idea generation to implementation

- Customer profiling and targeting.

- Identification and solutions architecture for emerging digital mediums and consequent commercial opportunities. (Research, presentation, integration, delivery)

- Solution selling. - Quantify marketing budgets for business and their analytics through Shareable Apps™- Assist businesses in maximising their brand awareness and revenue.

Company : Fresh Mum Darlinghurst, Sydney
Period : September 2013 – July 2015
Role : Founder and Director

Role Description: A service oriented company committed to the health and wellbeing of pets and children in support of working families

Leadership Delivery:

• Established the business, set up ABN, positioning, recruitment, P&L management, client satisfaction and innovation
  • Completed market research into opportunity, developed business plan, established business, set up website and developed the marketing program to recruit clients, and bring in new clients via advocacy program
  • Pet care business: Annual turnover of $60k, offering pet exercise, overnight stays, special care, training, and socialisation
  • Child care business: Annual turnover of $50k, offering childrens party and entertainment, yoga workshops, child minding, child development classes, special needs support
  • Oversaw diverse staff: 8 part-time, recruited for different specialist skills to deliver on the overall services which differentiated Fresh Mum from general animal and child care businesses
  • Dealt with disputes whilst always maintaining a high level of customer and team satisfaction

Daily Management:

• Ensured that legislative requirements such as; State specific Working with Children Checks were conducted
• Developed training and development skills programme to ensure that staff remained competent.
• Met with clients to ascertain their needs pertaining to children and pet needs.
• Organised, developed and coordinated children related functions i.e. Parties/ workshops
• Recruited, managed, motivated and ensured quality delivery of all 8 staff.

Reason for Leaving: Career Growth

Company : Post Box Productions Surry Hills, Sydney

Film Description: Zacs Ceremony (Aboriginal documentary), commissioned by ABC
Period : June13 –Sep 13
Role : Assistant Director

Role Description: Responsibility for on time, on budget execution of the film production, including schedules, permits, casting, daily shooting logistics, budget reconciliation, and issue resolution.

Leadership Delivery:

• Overall budget management, reconciliation of quotes, negotiations, minimising over-time, resolving budget issues through proactive problem solving, ensuring film stayed on time and on budget.

Daily Management:

• Budget scheduling, reconciliation, tracking, and updating director and producers.
• Organised castings and shooting permits, weekly WHS inspections, equipment deliveries and collections.
• Compiled a decorum for effective communication between crew and cast, mediated issues and conflict, with focus on keeping to the planned schedule & budget.

3 month contract.

Company : Scene to Believe Chatswood, Sydney
Period : Feb 2012 – June 13
Role : Event Manager

Role Description: Responsibility for 7 pop-up "in shopping centre" photography stores, ensuring sales targets were hit, teams were well trained, and customers were satisfied

Leadership Delivery

• Recruited 20 plus staff members with credentials in customer service, working with children experience, and persuasive selling skills.
• Managed and negotiated contracts with shopping centre management, sets and promotions. Developed cross selling strategies with local retailers to drive traffic and offer added value for stronger conversion.
• Responsibility for delivery of sales targets, and overall maximising profit through portfolio of popup stores.

Daily Management:

• Recruited all staff for various events by matching necessary skill sets with potential staff
• Ensured that legislative requirements such as; State specific Working with Children Checks were conducted
• Facilitated training for new staff and arranged any additional training required
• Provided leadership and motivation toward achieving financial targets
  • Dealt with complaints whilst always maintaining a high level of customer satisfaction

Reason for Leaving: Company downsized and the position was made redundant.

Employment History - International 2005-2011

Production, Video Editor, Live to Air Broadcaster, Marketing Events, Cruise Services Manager

Company : Left Bank Pictures Strike Back Productions Cape Town
Period : Oct 10 – Apr 11
Role : Production Manager

Company : Pixel Warrior Productions Johannesburg

Period : Jan 10 – May 10

Role : Production Manager

Company : AB In-Bev/ RPMC South Africa

Period : May 10 – Aug 10

Role : Event Production Manager at the Fifa World Cup

Role Description: Responsibility for supporting film productions, including schedules, permits, casting, daily shooting logistics, budget reconciliation, and issue resolution

• Updated director on daily schedules, budgets and issues requiring resolution Ensured that an open line of communication existed between producers, crew, talent and director
• Procured all equipment needed for various shoots by actively negotiating best prices and terms.
• Conceptualised & executed internal events supporting film industry
• Communicated with clients on all matters relating to the production for on time delivery.
• Provided high level of operational and administrative support - including email marketing , public relations for production press and social networking.

Reason for Leaving: Freelance Contracts Ended.

Company : Don't Look Down Productions Johannesburg

Period : Jan 08 – Dec 09

Role : Video Editor and Live to Air Broadcaster

Role Description: Promotion of Pay TV network (DSTV), via website management, video promotions, event activation, and live hosting of entertainment programs

• Managed website, and maximised views through content, promotions and search
• Live hosted entertainment programs targeted to young adults.
• Created visually appealing video clips for promoting new programs and maximising website traffic.
• Developed live to air broadcast promotional messages

Company : AZ Trading Johannesburg

Period : Mar 06 – Jan 08

Role : Marketing and Events Manager (Part time, while at University)

Role Description: Marketing and promotion to drive awareness and sales of Fellowes office equipment.

• Develop annual marketing plan and promotional calendar, oversaw the activation of events and tracking of results.
• Coordinated Industry related exhibitions and trade shows.
• Managed cross functional teams to ensure seamless delivery of products, promotions and marketing programs.
• Identified and pursued new business opportunities, while building relationships with existing clients.

Company : Royal Caribbean International Global
Period : Apr 11 – Dec 11
Role : Entertainment and Activities Manager

Company : Steiner Transocean- Carnival Cruise Liner

Period : April 05 – Feb 06

Role : Fitness Director, Sales Manager and Retail Trainer

Roles Description: Create wonderful guest experience through entertainment activities and onboard sales

• Researched, planned and coordinated appropriate entertainment activities based on guest profile.
• Managed teams, implemented retail training, ensured targets were being met (customer satisfaction and onboard sales).
• Delegated various tasks to subordinates and effectively distributed all work based on the available skill set of the crew.

Skills

Computer Skills

• MS Word, Excel and PowerPoint

• MAC OS, Windows 7 and XP

• Final Cut Pro

• Avid

• Social Media

Professional Skills

• Problem solving with complex scenarios & tight deadlines

• Selling: persuasive selling, benefits, issue resolution, direct marketing

• Brand ambassador, crowd activation & management, client relations

• Television Presenting / Game Show Host

• Team Manager: motivation, target delivery, performance management, reprioritisation to deliver goals

Personal Skills

• Motivation, initiative, commitment

• Team player, great with diverse personalities, and creating common purpose

• Excellent communication skills

• Attention to detail and accuracy

• Take any responsibility seriously

• Great interpersonal skills, independent

Detailed Personal Information

Full Name: Schanelle

Surname: Denton

Gender: Female

Nationality: British - Australian Resident

Contact Number: 0415957498

Email: schanelle.denton@gmail.com

LanguageEnglish, Afrikaans

Education

InstituteQualificationYear

Quality Executive Development Certificate in Marketing 2009 - 2010

University of JohannesburgBachelor of Arts 2005 - 2008

Institute of Fitness Professionals Diploma in Exercise Science 2003 - 2004

Wits Business SchoolCertificate in Entrepreneurship 2004 - 2005

Northcliff High School Johannesburg Completed Matriculation Certificate 1999 - 2003

Achievements

InstituteAchievementYear

University of JohannesburgMember of Golden International Honours Society 2008
Reward for Academic Excellence, University of Johannesburg

Full Academic Colours , Distinction achieved in all subjects

Scholarship for Academic Achievement

Referees